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Pandora radio on phone without us ip2/11/2024 ![]() Yet, today, Internet radio is still a small percentage of all radio listening. According to Tom Conrad, Pandora’s CTO, Pandora accounts for over 50 percent of all Internet radio listening in the U.S. These are people who listen to personally tailored Pandora Internet stations on their mobile phones and/or their computers via the Internet. Pandora Internet Radio has 50 million active listeners in the U.S. This “case study” is derived from a 30-minute speech delivered by Tom Conrad, Pandora’s Chief Technology Officer, on at Frank Piller’s Smart Customization Seminar held at MIT’s Design Lab. The second is the way that the company has combined the feedback it receives from customers about whether or not they like a particular track of music when it is presented in the context of a particular “radio station” they created to feature a particular sound or style. The first is the ability to access and listen to music from the Internet using a mobile phone or other device you can carry around. Over the last four years, two things have happened that have made Pandora Radio extremely popular. Their goal: take music you know and like and present you with music you don’t know but will like, in the context of a radio listening experience that combines familiar, well-loved music with new music. ![]() The company has spent the entire decade having professional musicians classify music using an elaborate and very complete 400-element classification scheme. * Pandora has been in business for 10 years. Pandora Internet Radio is an incredibly popular mobile phone application in the United States.
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